Worldwide Music Licensing Specialist | Ubisoft
Lori Cromwell oversees music licensing and curation for several video game brands at Ubisoft, a leading creator, publisher and distributor of interactive entertainment and services. The most recent projects in her portfolio include pitching and licensing for Just Dance Streaming, Just Dance 2018, The Crew 2, Steep, Steep: Road to the Olympics, along with trailers and worldwide marketing campaigns for Assassin’s Creed Origins, STEEP, Far Cry 5, For Honor and Rainbow Six Siege. She also handles new partner development and artist partnerships. Prior to Ubisoft, Cromwell dabbled in corporate finance and worked in Fundraising and Development at the Lyon National Opera in Lyon, France.
Cromwell studied music and vocal performance at Lawrence University in the USA, completed a Master Degree in International Business from Grenoble Graduate School of Business in Grenoble, France and most recently participated in CopyrightX via the HarvardX distance learning initiative. She has been a guest speaker at the Nashville Film Festival and lent her time to Your Daughters at the Studio, Ubisoft’s outreach initiative for young girls interested in video games as a career.